Thousands of ads. Not dozens.
Ad platforms reward creative volume. Our systems are built to feed them: the same workflows behind ~5,000 unique ads a month, across video, statics, natives and long-form.
FOR SUPPLEMENT, SKINCARE & WELLNESS BRANDS
Your entire
marketing team.
On steroids.
Strategist. Copywriter. Designer. Video producer. Editor. Operator. Media buyer. One agentic system, built on the workflows that run our $10M+/month brands at 1.2% operating expenses. From $299 a month per brand.
Built by DR operators.Proven on $10M+/month brands.
VOLUME.× INTENT. ↘
axe / Skincare brandNEW BRIEF
ONE BRIEF. THE WHOLE TEAM.
Scale the winner.
Keep the intent.
THE BRIEF
✳Our control is fatiguing. Build the next round of tests.
- StrategistNew angles from customer reviewsDone
- CopywriterHooks, natives & advertorialDone
- Static designerImage ad concepts per angleDone
- Video producerNew VSL leads & shot listWorking
- EditorCut variations on the top hookNext
- Media buyerTest plan & budget splitNext
Every asset tied to one sales argument ↗
✓
Next test batch, ready to brief.Angles · Hooks · Statics · Video · Launch plan
$10M+
Monthly revenue at brands
running on our systems.
~5,000
Unique ads per month, on average,
at brands working with us.
1.2%
Our operating expenses
after building around Axe.
Figures from our own operations and the brands we work with.
HOW BRANDS ACTUALLY SCALE
Volume without intent burns budget.
Intent without volume never scales.
Every ad has a reason to exist.
Each asset starts from the market, the mechanism, the proof and the offer, the way Schwartz, Hopkins, Bencivenga and Halbert taught it. No random variations.
Scale to the number you want.
More tests, each one with a clear hypothesis. Find the next control faster, then feed it.
If your week revolves around beating a control, you're in the right place.
Axe is built only for supplement, skincare and wellness brands that run on direct response: VSL funnels, advertorials, native campaigns and relentless creative testing.
ONE SYSTEM. EVERY SEAT FILLED.
The team you'd hire.
Without the payroll.
From the first angle
to the next scaled winner.
Creative strategist
Market research, awareness levels, angles and control-beating hypotheses.
Copywriter
Hooks, VSL scripts, advertorials, native copy and long-form sales letters.
Static designer
Image ad concepts, layouts and design briefs built around each angle.
Video producer
Scripts, shot lists, creator briefs and production plans for VSLs and ads.
Video editor
Pacing, new leads, hook swaps and cut variations to test.
Media buyer
Reads the performance data you bring and plans the next test and budget move.
Operator
Repeatable briefs, handoffs and testing cadence so volume never breaks.
All of them. In Axe.One license. Every specialist.
THE SYSTEMS INSIDE AXE
Every format your
brand scales on.
Built and tested in our own brands.
Now running yours.
01 / VIDEO ADS + VSLS
Build the argument that earns the sale.
Big idea, lead, mechanism, proof, offer. From research and scripts to production briefs, editing direction and new leads to test against your control.
VSL scriptsUGC & video adsLead variations
AXE / EXAMPLE BRIEF↗
Supplement brand
The prospect has tried other products. Explain what makes this formula different, why that matters, and what proves it.
↓
VSL structure
New perspective. Clear mechanism. Compelling offer.
Lead → Mechanism → Proof → Offer → CloseHOW IT WORKS
Connect once.
Scale every week.
Connect Axe.
Your license plugs Axe's systems into the AI assistant you already use. No new app to learn.
Bring your brand.
Your research, customer, mechanism, offer and current control. Then pick the job: an angle sprint, a VSL lead, a native batch, a test plan.
Ship more winners.
Axe runs the work through the same systems we use in our own brands. You review, approve, and send it into production and testing.
Axe supplies the systems. Your AI does the generation.AI usage is billed by your AI provider, under your own plan.
INSIDE OUR OWN OPERATIONS1.2%
Operating expenses.
The result of building around systems.BUILT BY OPERATORS. NOT A SOFTWARE COMPANY.
We built it for
our own brands first.
We became power users of every tool, then turned what worked into systems: research, copy, statics, video, media buying and operations. That's how we took operating expenses down to 1.2%.
Axe is what we use to build and scale our own brands. Now we're handing the same systems to supplement, skincare and wellness operators.
Claim your free trialWHY AXE?
Same depth.
None of the overhead.
AI marketing platforms charge for their chatbot.
Axe charges for the systems.
Most AI marketing platforms make you pay for their app, their seats and their AI credits. Axe skips all of that. You keep the AI assistant you already use, and Axe plugs in the part that actually makes ads work: the systems.
Scroll to compare →
| What matters at volume | axeSystems, plugged into your AI | AI marketing platformsTheir app, their chatbot | Human teamEmployees, freelancers, agencies |
|---|---|---|---|
| Price | From $299/month per brand. No seats, no AI credits. | Commonly $300–$1,000+/month, often with seat and credit limits. | Salaries, retainers and project fees, often five figures a month. |
| Built for | Supplement, skincare and wellness brands running direct response. | Broad ecommerce; you adapt it to your category. | Depends on who you hire. |
| Whole team or one seat? | Strategy, copy, statics, video, media buying and operations in one system. | Often focused on one part: copy, creative, or analysis. | One hire per seat. |
| Volume | Built from workflows behind ~5,000 ads a month. | Limited by plan credits and seats. | Limited by headcount and hours. |
| Intent | Every asset starts from market, mechanism, proof and offer. | Depends on the prompts and process you bring. | Depends on each person's training. |
| Your tools | Works inside the AI assistant you already use. | Another app, another login. | Meetings, briefs and handoffs. |
Platform pricing reflects typical published plans for AI marketing tools at the time of writing; individual tools and teams vary. Finished media rendering and ad publishing are separate.
Your entire marketing team, for less than one hire.
Claim free trial
PRICED PER BRAND. EVERY SYSTEM INCLUDED.
Volume and intent.
In every campaign.
Every plan includes the full launch system, from workspace setup and research to creative, launch and email. No seats to count and no AI credits: your AI does the work on your own plan.
One brand.
$299/month
For a single brand. All prices in USD.
- The full launch system for one brand
- Unlimited products within the brand
- Switch to a different brand any time
- Strategy, copy, statics, video, pages, media buying and email systems
Three brands.
$699/month
Up to 3 brands. Each extra brand $199/month.
- Everything in Starter, for 3 brands
- Add brands any time at $199/month each
- One connection per brand, kept separate
- Built for agencies and multi-brand operators
Your portfolio.
Custom
Brands, limits and onboarding set together.
- As many brands as your portfolio needs
- Limits sized to your volume
- Onboarding with our team
- Set up after a short call
Every plan starts with a 72-hour free trial when Axe launches. Claim yours now; no payment is collected today. Your AI assistant's usage is billed by its provider.
A FEW GOOD QUESTIONS
Glad you
asked.
What exactly is Axe?
Axe is the set of systems we use to run our own brands: the knowledge, workflows and processes for research, copy, statics, video, media buying and operations. Your license connects those systems to the AI assistant you already use, so it works like a full marketing team on demand.
Why per brand, and not per seat or per credit?
Because we don't run a chatbot. Most platforms charge for their app, their seats and the AI usage behind them. Axe plugs into the AI you already use, so your whole team works with it and you pay us only for the systems, per brand.
Who is Axe for?
Supplement, skincare and health & wellness brands that run on direct response: VSLs, advertorials, native campaigns, image and video ads, and constant creative testing. If marketing is the engine of your business, Axe is built for you.
Does Axe produce the ads and pages itself?
Your AI does the work, guided step by step by Axe's systems: research, positioning, offers, copy, scripts, briefs, pages and test plans. Images and videos are generated with your own tools and API keys; Axe helps you set that up once.
Is Axe available today?
The systems run our own brands today. Customer access is launching soon. Claim your 72-hour free trial now and we'll email your access the day it opens.
What do the numbers on this page refer to?
Our systems run on brands doing over $10 million a month. Brands working with us produce around 5,000 unique ads a month on average. The 1.2% operating-expense figure comes from our own operations. These describe the operations behind Axe, not guaranteed results for license holders.
What will it cost?
Starter is $299 a month for one brand. Agency is $699 a month for three brands, plus $199 a month for each extra brand. Enterprise is set up after a short call. All prices in USD. Every plan starts with a 72-hour free trial. Your AI assistant's usage is billed separately by its provider.
CLAIM YOUR FREE TRIAL
Your next winner.
Built by the whole team.
Axe is launching soon. Claim your 72-hour free trial now
and we'll email your access the day it opens.